Natural products retailers have the good fortune of having a wide range of consumer-acknowledged ingredients that meet this moment when so many are clamoring for solutions to mood and well-being.
Almost a decade ago, adaptogenic herbs came to the fore, led by ashwagandha, rhodiola, schisandra and perhaps a dozen others that qualify.
Then came hemp CBD, its primary use for pain relief, but also used to great effect for stress, anxiety and sleep.
Although the boom is perhaps off the hemp plant, savvy supplements formulators are today expertly blending in CBD with other supplement-style ingredients to make targeted, power-packed supplements that address this burgeoning societal need.
It’s as if the two leading categories of health supplements of the last decade have combined forces to meet today’s COVID-addled moment.
Here are nine leading brands and SKUs that will be exhibiting at Natural Products Expo West in Anaheim, March 8-12.