Endocannabinoid health is an exciting new category for retail

It's not all about CBD, says Jade Beutler, CEO of Emerald Health Bioceuticals. When it comes to supporting a healthy endocannabinoid system—which helps the body maintain homeostasis as the external environment fluctuates—there are a variety of herbs, botanicals and lifestyle changes that can make an impact. Here he explains how knowledge is emerging about endocannabinoids and creating opportunities for the natural products industry.