![Inicivox logo Inicivox logo](https://eu-images.contentstack.com/v3/assets/blt09e5e63517a16184/bltd68e5effbb01948b/64d69ea6fd0d47dd1c52eb21/inicivox-logo-promo.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Amy Summers never expected to solve the centuries-old issue of sexism with six online seminars. Initiating an honest dialog was more than enough.
“I just wanted to explore, ‘Hey, can we talk about this, and can we do it without sugar coating it?’” says Summers, whose digital learning platform INCIVOX produces an online seminar series, “Identifying the Elephant in the Room,” which addresses controversial topics and elevates voices that typically go unheard. The first series in 2020 addressed racism in the communications fields, and earlier this year, the second series took on sexism in the natural products industry.
Summers’ only goal for the sexism series was simple but not guaranteed: she wanted people to show up. “I wasn’t sure they would because this was not about how to make more money or how to make your product more successful,” she says. “But for all those things, it really starts here. If we can’t figure out how to work together, then we’re not going to succeed.”
By all accounts, her mission was accomplished. More than 50 people attended each of the live sessions—perhaps many more, as some companies gathered for “watch parties” and shared one registration—and viewers are still streaming the recorded sessions.
“I was actually blown away by the participation rate,” Summers says.
Healthy direction
In addition to running INCIVOX, which she founded in 2020, Summers is the president of New York-based Pitch Publicity, a public relations firm she started with the support of five natural products companies in 2003. To this day, most of her clients are in the natural products industry, so that’s where she wanted to give back as she prepared to celebrate 20 years in business.
“I wanted to do something that would be beneficial to the next generation, and sexism kept bubbling up,” Summers says. “I think it can be really difficult if you’re a female in this industry, and the irony of that is that every single client I’ve ever worked with says females are their audience. Females are the ones who buy natural products, but the way we treat females in our own industry is not so healthy.”
Summers isn’t pointing fingers at the natural products industry and is quick to point out that sexism is rampant everywhere. But what better place to go deep on this issue than in an industry that promotes and sells health?
“I’ve worked with over 100 clients at this point, and everyone’s mission statement is pretty much the same. They want to help the planet. They want to help the people,” she says. “So, if we’re going to start anywhere, at least this industry gets it.”
Shocked and sharing
“Elephant in the Room” panels featured both men and women from three generations and several industry sectors, including supplements, healthcare, nutrition, ingredients, science, food, beverage, beauty, pets, legal, finance, marketing, retail, trade media, trade associations. Following the seminar, participants were invited to apply what they learned during an in-person speed networking event at SupplySide East in April.