The Gist – Mushrooms, biotics and women run the (supplements) world

Tune in for a quick rundown of the hottest ingredients and categories in the supplement market.

12 Min Listen

In this episode of The Gist, co-host Adrienne Smith is joined by Natural Products Insider’s Content Director Todd Runestad for the latest and greatest in supplements. 

From functional fungi and the continued rise of “biotics” to the dethroning of statins and the boom in women-centered research and the resulting products, Runestad discusses the ingredients, conditions and delivery formats currently driving today's market. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Our guest 

Todd Runestad 
Content Director, Natural Products Insider 


Todd Runestad is content director for Natural Products Insider, which links ingredient suppliers and supplement brands in the global nutrition business. He has been covering functional ingredients and dietary supplement innovations for New Hope Network for 25 years. He also recently trekked to Mount Everest Base Camp where, unlike most, he did not succumb to the "Khumbu Cough"—and he asserts it was the supplements that kept him healthy in such an extreme environment. 

Your host

About Adrienne Smith  


Adrienne Smith is the director of content for and the editor-in-chief of Natural Foods Merchandiser magazine, where she helps ideate and produce content for natural products retailers, brands and entrepreneurs. Before coming to New Hope Network, she spent nearly two decades writing about food and beverage products and trends for the Spanish Ministry of Foreign Trade in Madrid, Spain, as well as for publications including the International Herald Tribune/New York Times and El País

Related:The Natural List – Trends and opportunities in women’s health

Read more about:

The Natural List
Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like