Conversations about women’s health are finally front and center. Listen in.

26 Min Listen

Forget the hushed tones and awkward silences. The women’s health category is having its much-anticipated moment, now celebrated as the darling of natural and organic CPG by retailers, investors and, most importantly, consumers who crave accurate information and effective solutions. 

In this episode, co-host Jessica Rubino, guest co-host Robyn Lawrence of New Hope Network’s Nutrition Business Journal and NielsenIQ Vice President Total Wellness Sherry Frey explore the trends and opportunities defining the future of women’s wellness. Dive into this exciting conversation about how women-centric science, marketing and education are challenging the CPG paradigm and bringing to market natural and organic products that authentically address women’s needs at every stage of life.   

In this episode:   

  • 1:50 – Sherry and Robyn discuss the key innovations in women’s health. 

  • 3:15 – Demands for women-centric products increase as women feel empowered to have real conversations about changes in their bodies. 

  • 4:25 – Robyn shares the executive summary of NBJ’s Women’s Health Report. 

  • 7:30 – The communication and marketing strategies that resonate with female shoppers. 

  • 13:00 – Current trends in personal care products for women. 

  • 16:25 – Sherry and Robyn share their final hot nuggets around women’s health. 

  • 19:15 – It's time for The List with Jessica and Robyn! 

Related:The Natural List – Restoring ecosystems: Regeneration before sustainability

Brands featured in this episode’s segment of The List: MenoWell Menopause Energy and Protein Bars, Winged Wellness Happy Her Mood Boosting Gummies, Morphus Cortisol-Calm Deep Sleep Bundle, FullWell Nausea Gummies and Medicine Mama VMAGIC Lips Stick, which won a 2024 NEXTY Award for Best New Personal Care Product. 

Enjoy this new episode here and wherever you listen to your podcasts, including Spotify, Apple and Google podcasts.   

Interested in being a guest on The Natural List? Email us at [email protected]

Our guests

Sherry Frey 

Vice President, Total Wellness, NielsenIQ 


Sherry Frey has more than two decades of industry experience and is a recognized thought leader on health/wellness shopping and consumption trends. With a background in marketing, market research, innovation and consulting with clients across the food industry, Sherry shares visionary foresights combined with practical strategies. She is a frequent speaker at national and international conferences. Sherry's view of health and wellness is beyond our own personal health and wellness and includes how we collectively think of the health of the planet. 

Your hosts  

About Jessica Rubino  


Jessica Rubino is a natural products industry expert and content strategist with more than 15 years experience in media, events and natural products. As New Hope Network’s vice president of content, Jessica oversees digital and print content, conference programming and branded content for CPGs, retailers, investors and service providers. Jessica is passionate about using innovation as a force for good and leveraging content to spark the changes we want to see in the world.  

About Robyn Lawrence 


The author of four books, Robyn Lawrence has written in the natural lifestyle, food and wellness space since she helped launch Natural Home magazine in 1999. She was Natural Home’s editor-in-chief for 11 years and has been an editor for several national magazines, including Mother Earth News and Herb Companion. As senior editor for Nutrition Business Journal, she writes articles and contributes to reports.

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