The plant-based movement is creating quite a buzz, and the most exciting part is that experts say it’s much more than a trend. Plant based is a movement driven by various cultural forces that impact how consumers think about the world and how companies conduct business, according to NEXT Data & Insights, the research arm of New Hope Network.
What’s more is that the marketplace has yet to fully realize what is possible within the plant-based movement. As the taste and nutrition profiles of such products improve, so, too, does the average consumer’s love affair with this category.
Download this eGuide to learn what retailers need to know about the plant-based movement.
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