The plant-based movement is creating quite a buzz, and the most exciting part is that experts say it’s much more than a trend. Plant based is a movement driven by various cultural forces that impact how consumers think about the world and how companies conduct business, according to NEXT Data & Insights, the research arm of New Hope Network.
What’s more is that the marketplace has yet to fully realize what is possible within the plant-based movement. As the taste and nutrition profiles of such products improve, so, too, does the average consumer’s love affair with this category.
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