CBD can be a life-changing ingredient for the people who take it—and the stores that sell it. According to Nutrition Business Journal, domestic sales of
CBD/hemp oil products reached $238 million in 2018, a dramatic increase of 57% from 2017. Researchers predict a 36% compound annual growth rate over the next four years, with growth doubling by 2021.
Here's what you need to know to understand the category and optimize the in-store experience.