In this report, Cargill set out to better understand the relative importance of different factors in the decision-making process for purchasing dairy products (and dairy substitutes), including texture, sugar-reduction claims and clean labels for consumers worldwide. The goal was to gain a better understanding of the consumer decision-making process when buying dairy and dairy substitutes in 13 key global dairy markets.
Cargill has taken this proprietary research, coupled with dairy insights and data from a variety of sources, to provide the reader with an in-depth look at where the market is going based on unique consumer attitudes and insight and how these factors are driving industry trends.
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