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The shifting global dairy market - white paper

The shifting global dairy market - white paper
Nutritional content in products is strongly valued by consumers around the world, but it is now especially important in dairy and dairy alternative products that already have a perceived health halo.

In this report, Cargill set out to better understand the relative importance of different factors in the decision-making process for purchasing dairy products (and dairy substitutes), including texture, sugar-reduction claims and clean labels for consumers worldwide. The goal was to gain a better understanding of the consumer decision-making process when buying dairy and dairy substitutes in 13 key global dairy markets.

Cargill has taken this proprietary research, coupled with dairy insights and data from a variety of sources, to provide the reader with an in-depth look at where the market is going based on unique consumer attitudes and insight and how these factors are driving industry trends.

Download this white paper now.


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