In their drive to thrive, American consumers are increasingly taking their health into their own hands. Their hunger for products that help them feel and look their best continues to fuel sales. The $41.1 billion supplement industry is growing by about 6 percent annually, according to Nutrition Business Journal.
And innovative supplement applications such as gummies and liquids are gaining popularity, according to Mintel.
Here are some ways to leverage industry trends as opportunities in your aisles.