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8 stories about natural products’ leaders and change-makers of 2023
Throughout the year, the natural products community worked to improve the health of the planet and its people. Learn about the people leading the way.
2 Min Read
From left, Jake Karls, Julia Collins and Heather Terry.
The natural and organic products industry supports a huge range of players, from just-launched brands to legacy companies that have been around for decades, as well as nonprofits, regulators, thought leaders and more. Among this rich diversity of brands and people, some provide especially thought-provoking, engaging and consequential contributions. Throughout 2023, quite a number of game-changing companies and leaders emerged, sharing entrepreneurial best practices, compelling sustainability stories and a broad range of education.
In an industry that in many ways is defined by and celebrated for its commitments to things like regenerative agriculture, fair trade, founder diversity and sustainability, there’s no shortage of praise-worthy candidates to spotlight this year.
These stories by no means capture the breadth and depth of the industry’s many leaders. But they do represent a measure of New Hope's 2023 coverage that showcased industry leadership.
Mid-Day Squares’ Jake Karls share financial wealth—Watch Jake Karls, founder of Mid-Day Squares, and Elliot Begoun of TIG Brands discuss authenticity, marketing and transparency and how these attributes support successful financing.
Women in Nutraceuticals and NBJ Award: Efforts on Behalf of the Industry—Although women purchase more supplements than men do, men are in charge of the industry. In 2022, a group of women created the nonprofit Women in Nutraceuticals (WIN) to forge equal gender representation from the C-suite to the lab.
dōTERRA wins NBJ Award for Mission and Philanthropy—Through its Helping Hands Foundation, dōTERRA has supported the communities in which it operates with clean water solutions, hospitals and clinics, schools and more.
NBJ Award for Education goes to Amy Summer—Amy Summer's learning platform, INICIVOX, hosts a webinar series to awareness around sexism in the natural products and supplements industries. Find out how it supports women and opens men's eyes.
Mary Ruth’s Organics, Gainful and Planet FWD win NBJ Awards for Leadership and Growth—Dynamic founders and CEOs demonstrate the integrity and mission-focused leadership required to excel in an extremely competitive marketplace.
Julia Collins talks about selling Moonshot Snacks—After building a climate-friendly food company and, in March, selling it to Patagonia Provisions, Moonshot Snacks' founder Julia Collins talks about her commitment to climate and her plans for Planet FWD.
How Hope Foods shares its sustainability story with consumers—A pair of Hope Foods marketing execs go deep into how they use omnichannel, mission-driven marketing to share sustainability stories.
GoodSAM CEO Heather Terry talks fundraising—Leading up to Natural Products Business School, TIG Brands founder Elliot Begoun and GoodSAM Foods founder Heather Terry discuss in this video how to navigate fundraising during difficult economic times.
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