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Liz Myslik is CEO of Fresca Brands and Executive Vice President/Partner at parent company Fresca Foods, Inc. She has been a brand marketer for over 20 years, and for more than half of that time has been building brands in the natural products industry. She has served as a marketing executive, adviser, investor, CEO and board member to high growth natural brands. Liz’s expertise is growing early stage companies to national scale by focusing on a “bottom up” approach to marketing; connecting with consumers in an authentic way and building strong loyalty.
Liz earned an MBA from Kellogg/Northwestern University and a BS in Marketing from the University of Colorado at Boulder. She is a yogini, runner, avid traveler, and proud mom.
A great idea becomes a great business only if you have the tools & knowledge to stay afloat. Only when you can build a plan, execute on that plan and track the details that matter most will your natural products...