New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Natural Foods Merchandiser

By the numbers: Natural personal care [infographic]

Article-By the numbers: Natural personal care [infographic]

Natural makeup gets prominent placement along one wall

Two in five U.S. consumers have used a natural or organic version of a personal care product in the past six months, according to NMI data. Most often, they're buying natural or organic body soap, hand soap or hair care products.

While many natural-related claims that personal care companies make—such as no parabens, no phthalates and plant-based—are near the bottom of the general population's priorities when shopping for these products, there's opportunity in messaging brands' eco-friendly efforts, according to survey data released by NMI in a November 2017 report. More than 40 percent of consumers say they're willing to pay a premium for personal care products that support a cause they believe in, or are made by companies that pay workers fairly, provide safe working environments and are making efforts to fight global warming.

Here's a quick look at more personal care stats. For more on the state of the natural personal care industry, read the story from Natural Foods Merchandier's 2017 Market Overview.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.