New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Packaging spotlight: 10 color-conscious rebrands

These new, vibrant packaging redesigns are breathing life into store shelves.

The world may have come to a virtual standstill these past few months, but that doesn’t mean new innovation, products and brand strategies have failed to bloom—and catch consumers' attention.

Shoppers are finally starting to return to stores for more than what’s strictly on their lists, looking for some inspiration to add to their tried-and-tested pandemic shopping carts. In fact, according to a recent survey by New Hope Network NEXT Data and Insights, 58% of consumers are open to trying new products if they are curious about them. 

Some brands are answering this desire for novelty by formulating eye-catching packaging redesigns that offer fresh takes on both newer and legacy products.

Color and messaging clarity are the two main components that help these 10 product packages stand out on shelf—click through the gallery to check them out.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.