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Grannies shoot, score with supp

Proprietary Nutritionals, Inc., manufacturer of Celadrin Joint Flexibility & Relief, sponsors the winningest team in Senior Olympic history, the Celadrin Tigerettes, who boost brand exposure as well as basketballs.

At ages when many of their cohorts talk about assisted living, one group of grannies focuses more on on-court assists. The Celadrin Tigerettes, true golden girls of the basketball court with seven Senior Olympic gold medals, squashed a team of much younger “Today” show celebs during an exhibition game. Watch here.

Surprisingly, according to their website, the Tigerettes are the only team in the Senior Olympics to have a corporate sponsor in what clearly is a booming opportunity for exposure. Proprietary Nutritionals Inc., manufacturer of Celadrin Joint Flexibility & Relief, sponsors the team.

The Tigerettes, who range in age from 66 to 76, faced off against Kathie Lee Gifford, Hoda Kotb, Savannah Guthrie and Tamron Hall. Clearly, Al Roker and Matt Lauer were too scared to take the court. Whether fueled by innate skill, Celadrin or simply less handicapped without anchor-women makeup, the Tigerettes seemed like older, whiter (more feminine) Harlem Globetrotters as they schooled the “Today” show anchors. Led by 76-year-old Mavis Albin, they shut out the celebs, 6-0.

The Tigerettes, the winningest team in the Senior Olympics with a 198-5 record, hope to win their eighth gold medal at the next Senior Games in Ohio this summer. The Senior Games include some events you might expect, like shuffleboard and golf, as well as others you may not, like triathlon and an event called pickleball. Sponsorship opportunities for supps, pharma and functional foods abound. No curfew at the Viagra Senior Olympic Village?

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