September 17, 2013

3 key considerations before launching

Building a natural products brand from the ground up isn’t easy—especially in the crazy-competitive beverage space—and not everyone with a whiz-bang product idea is in a position to succeed. Before you get too entrenched in entrepreneurship, you need to ask yourself three serious questions. Forty-year industry veteran Jim Tonkin, principal of Healthy Brand Builders, walks us through them.

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