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5 tips for natural companies new to social media5 tips for natural companies new to social media

If your natural business is just launching, or is simply new to the social mediasphere, try these five tips to make a great brand impression.

Lisa Mabe-Konstantopoulos

February 12, 2013

1 Min Read
5 tips for natural companies new to social media

1. Know where your target audiences are in the social mediasphere and only dedicate time towards those networks. Pinterest for example is an amazing tool, but if you know your audience is simply not there, why bother? Social media can become a huge time suck if you're not careful, so be sure to invest your time wisely. 

2. Identify your top 10 most influential organizations, clients or media and regularly engage with them. For example, “like” their Facebook posts, or share some of them, tweet at them and retweet some of their relevant tweets. If you show your partners social media love, they'll be more inclined to do the same for you.

3. Want to drive purchases among consumers via social media? (Who doesn't?) Make it easy for consumers to purchase your products. Regularly share links to purchase online; let them know when you have new retail partnerships; and certainly let them know when your products are on sale.

4. Balance time spent on social media (planning and creating content, monitoring and responding) with the amount of people you're reaching. If your company has just 200 Facebook “likes,” it's probably not wise to spend upwards of four hours per day on social media.

5. Pre-schedule social media messages with tools such as HootSuite—it can be a huge time saver.

Retailers: Download 30 more social media tips for free that will boost sales and store buzz.

Lisa Mabe is founder and principal of Hewar Social Communications and a recognized expert in social communications, multicultural marketing and the specialty foods field.

About the Author(s)

Lisa Mabe-Konstantopoulos

Land to Market

Lisa leads marketing communications at Land to Market, the world's first outcomes-based verified regenerative sourcing solution and product labeling program. Lisa is also the founder and CEO of Green Purse, a boutique public relations and consumer insights consultancy.

Lisa is an award-winning communications expert with a focus on agriculture, CPG, specialty food and the natural products industry. She has over 16 years’ experience leading marketing communications and market research programs for leading companies around the world.

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