Founder & CEO, Green Purse PR
Lisa is founder and CEO of the boutique public relations consultancy Green Purse PR, based in Washington D.C. Lisa is a recognized expert in social communications, marketing to women, and natural and organic foods. With more than 12 years of experience planning and implementing numerous marketing to women campaigns, Lisa works with leading companies and brands around the world. Some of Lisa's clients have included: KeHE Distributors, Saffron Road, OBE Organic, Artisanal Premium Cheese, Truly Indian and Edible Arrangements, among many others.
Lisa works with brands and retailers to better connect with health-conscious women and ultimately get more of their products into women’s shopping carts. Prior to founding her own company in early 2010, Lisa worked with two leading communications agencies, Frank About Women, a leading marketing-to-women consultancy (a subsidiary of Mullen) and Proof Digital Media (a subsidiary of Burson-Marsteller).
Lisa is currently based in Washington, D.C., and regularly gets down to Sydney, Australia, where she was previously living and servicing clients in Asia-Pacific. When not driving client initiatives, Lisa enjoys spending time with her husband and son, cooking international cuisine, discovering new natural products, horseback riding or adding stamps to her passport from places like Costa Rica, India and the United Arab Emirates.