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Use visual content to bring your brand to life onlineUse visual content to bring your brand to life online

Learn how to leverage the power of photos and videos to better engage and connect with natural products consumers via social media.

Lisa Mabe-Konstantopoulos

December 11, 2013

2 Min Read
Use visual content to bring your brand to life online

We hear over and over from natural brands that one of their biggest challenges online is creating relevant content to effectively engage with their communities on social media. Although every brand’s personality is different and community expectations are unique, one area where we see success across brands both large and small is visual content--photography and videography that demonstrate how a brand’s products fit into the daily lives of consumers.

In today’s crowded social mediasphere, here are a few examples and ideas of ways to use visual content to stand out and bring your brand to life online.

  • tofu-ingredients.png Unlike a food product that’s sold as a complete meal, tofu is one of those products that consumers might have to put a bit more thought into how they could use it. Instead of posting a hero product shot of the tofu packaging in a flashy test kitchen on Instagram, use a more lifestyle-type photo in a real kitchen showing the first steps of preparing a meal with the tofu like this one from Dinner a Love Story.

  • If you want to inspire your consumers with recipes, consider creating short how-to, recipe videos like this one from OBE Organic:

About the Author(s)

Lisa Mabe-Konstantopoulos

Land to Market

Lisa leads marketing communications at Land to Market, the world's first outcomes-based verified regenerative sourcing solution and product labeling program. Lisa is also the founder and CEO of Green Purse, a boutique public relations and consumer insights consultancy.

Lisa is an award-winning communications expert with a focus on agriculture, CPG, specialty food and the natural products industry. She has over 16 years’ experience leading marketing communications and market research programs for leading companies around the world.

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