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How Justin's, Noosa and Annie's retain their core values after acquisitionHow Justin's, Noosa and Annie's retain their core values after acquisition
Successful entrepreneurs Justin's Nut Butter founder Justin Gold, Noosa Yoghurt co-founder Koel Thomae and Annie's President John Foraker discuss scaling their brands and what happened when they decided to sell their companies. This In Session series was recorded at Natural Products Expo West 2017.
April 4, 2017
3 Min Read
"We've always been genuine about who we are, very transparent, very authentic ... nothing is changing, if anything we are going to make even more delicious products that will blow your mind."
—Koel Thomae, Noosa Yoghurt
Part 1: The exit strategy
Highlights:
How did these entrepreneurs grow their brands to national recognition?
What led them to decide to sell their companies?
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Part 2: Forging a new era
Highlights:
How do you create lasting values in business?
Committing to the right partner and negotiating quality retention.
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Part 3: 'Buying in' versus 'selling out'
Highlights:
Can Big Food companies change to meet the new generation of consumers?
Standing up for your core values in the midst of a business acquisition is essential.
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Part 4: Teamwork
Highlights:
How did the acquisition affect employees?
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Part 5: Questions and answers
Highlights:
The importance of mentors.
How to raise capital and partner with investors.
Crafting a visual brand identity that is authentic and unique.
This session—How to Sell Without Selling Out—was recorded at Natural Products Expo West 2017.
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