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In conversation with LifeSeasonsIn conversation with LifeSeasons

In this Natural Products Expo East 2018 session, join Bill Giebler of Nutrition Business Journal and 30-year industry veteran Chris Crawford of LifeSeasons for a down-to-earth discussion on what it’s like to be a brand. Chris reveals how his company’s intensive research efforts result in efficacious products consumers can trust.

New Hope Network staff

January 7, 2019

1 Min Read

“Sometimes in our industry we can talk way up here and talk over someone’s head, or we can talk down here and it doesn’t mean anything. I think what drives us is to find this middle ground where you can marry these two together and communicate in a normal way that an everyday person can understand.”

— Chris Crawford, VP of Education, LifeSeasons


  • Starting in 2019, we’ll have six studies in process—both qualitative and quantitative—on finished product.

  • We’re opening our first integrative health clinic in Dallas, Texas, by 2020.

  • Studying a formulation vs. studying individual ingredients—what’s the difference?

  • Publishing white papers on your studies is a good way to share information if you can’t put it on your label.

  • Our ingredient science library on our website does the filtering work for people.

This session—The Supplement Round Table: Interview with LifeSeasons VP of Education Chris Crawford—was recorded at Natural Products Expo East 2018.

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