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Why business has got to giveWhy business has got to give

Mission matters for businesses and their customers today. Planet Fuel serves both with its product line and charitable fund focused on growing generations.

Christine Kapperman

October 27, 2017

“Corporations have not just an opportunity but a responsibility to do something for the social good,” says Amy Barnouw, co-founder and CEO of Planet Fuel.

The organic juice company focuses on feeding healthy bodies and a healthy planet with its teen- and tween-targeted brand and charitable arm that taps a teen advisory board to guide programs and grants. The Planet Fuel Charitable Fund is backed by private donors and 5 percent of sales.

“You look around and mission-driven businesses are everywhere,” Barnouw said. “And frankly, the millennials and the teens and tweens are really expecting it at this point.”

Barnouw explains her passion for giving and the program in the video above.

About the Author(s)

Christine Kapperman

Senior Content Director, New Hope Network

As the senior content director at New Hope Network, Christine Kapperman combines her 20-year journalism background with her passion for business to cover the natural products industry for newhope.com and Natural Foods Merchandiser magazine. She also led content at worldteanews.com. She loves tracking (and tasting) trends as she shares what’s next to show up in cups, plates and in pantries across the United States.

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