“When a business has mojo, you want to work for that business; you want to buy from it; you want to sell to it; you want to wear its T-shirts and caps.”
—Bo Burlingham, author
Part 1: Small giants know what kind of company they want to build
- A big company is not necessarily a great company.
- Leaders of great companies have their own definitions of success, including being unique.
Part 2: What makes companies great?
- Peer companies recognize their excellence in the field.
- They contribute to and are influenced by their communities.
- They don’t grow so big that employees don’t know one another.
Part 3: Leaders of great companies have a vision
- Their founders know who they are and what they want.
- Clif Bar’s Gary Erickson passed on selling his company because it didn’t feel right.
Part 4: Building great relationships is key to growing a great company
- By choice, small giants grow where they are planted.
- Employees come first, because they directly influence the customers’ experiences.
Part 5: Keep one eye on the bottom line, but maintain your passion for work
- Even great companies must adapt to change or lose business.
- Success comes down to leadership and relationships.
Part 6: Audience members seek day-to-day advice
- Make the customer feel as though you care about them personally.
- Study other companies and learn from them.
This session—Small giants: Understanding What It Takes to Grow a Great Company—was recorded at Natural Products Expo West 2018.