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In Session

Make any story shareable using these 3 simple steps

In Session Shareable Story
In this world oversaturated with information, how do you make people care about your story? Maelstrom Marketing's Rafael Mael gives retailers three simple ways to craft a remarkable story that people will be compelled to share.

"We need to take that love of stories that we have and make our stories resonant, powerful and really really useful." 

—Rafael Mael, Maelstrom Marketing

Part 1: Why we tell stories


  • Why we love to hear stories and why stories matter for retailers. 
  • Three reasons why most of the stories we are telling don't work. 


Part 2: How to make a confusing story clear 


  • The first reason why most stories don't work and how to overcome this problem.
  • The power of keeping the message simple. 


Part 3: How to make a boring story captivating


  • The second reason why most stories don't work and how to overcome this problem. 
  • How to sequence a story to make people care and want to know more.


Part 4: How to make an irrelevant story click


  • How do we overcome the challenge of a message that is irrelevant? 
  • How to put together the three simple steps and transform your story. 


This session—Crafting a Shareable Story—was recored at Natural Products Expo East 2016.

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