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Make any story shareable using these 3 simple steps
In this world oversaturated with information, how do you make people care about your story? Maelstrom Marketing's Rafael Mael gives retailers three simple ways to craft a remarkable story that people will be compelled to share.
June 14, 2017
3 Min Read
"We need to take that love of stories that we have and make our stories resonant, powerful and really really useful."
—Rafael Mael, Maelstrom Marketing
Part 1: Why we tell stories
Highlights:
Why we love to hear stories and why stories matter for retailers.
Three reasons why most of the stories we are telling don't work.
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Part 2: How to make a confusing story clear
Highlights:
The first reason why most stories don't work and how to overcome this problem.
The power of keeping the message simple.
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Part 3: How to make a boring story captivating
Highlights:
The second reason why most stories don't work and how to overcome this problem.
How to sequence a story to make people care and want to know more.
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Part 4: How to make an irrelevant story click
Highlights:
How do we overcome the challenge of a message that is irrelevant?
How to put together the three simple steps and transform your story.
This session—Crafting a Shareable Story—was recored at Natural Products Expo East 2016.
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