Pro Bodybuilder Aligns with GENr8—Marketing Muscle + Science & Patent Power

(Dana Point, CA)… July 16, 2009…Retired IFBB Hall of Fame bodybuilder Shawn Ray has joined GENr8, Inc., the exclusive marketers of Vitargo® S2. Shawn will be a Chief Consultant and Strategist to GENr8 in the areas of marketing and promotions related to bodybuilding and its athletes, both professional and amateur, creating opportunities for charity events, as well as muscle camps, pro bodybuilding competition, and sponsorship opportunities.

Shawn retired from competitive bodybuilding in 2001 after a successful 13-year career. He enjoyed 12 consecutive years as a top 5 finalist in the Mr. Olympia contest while achieving 1st runner up in both 1994 and 1996. Shawn is a writer and radio host of MD Radio with Muscular Development Magazine and has over 22 years experience in the sport ranging from competitor, contest promoter, master of ceremonies, journalist, and event organizer. “My time on the contest stage and behind the scene in the sport of bodybuilding has prepared me for an opportunity such as this, where I can continue to help others grow while sharing the superior benefits of a patented, scientifically proven product like Vitargo S2”, stated Ray.

Shawn will be working directly with GENr8 President and CEO, Anthony L. Almada, B.Sc., M.Sc. a graduate of UC Berkeley. Anthony is a nutritional and exercise biochemist and was the co-founder and past-president of EAS. He has collaborated on over 50 university-based sports nutrition studies and has worked in the nutrition industry since 1975. “We are elated to bring Shawn onto the team. He is a uniquely business savvy retired pro athlete that brings a wealth of insight and value, and a fantastic relationship network. The value and integrity in his name and persona only add to his impressive skills and work ethic”, offered Almada.

GENr8 ( is an evidence-based performance nutrition company with deep roots in university research, led by a management team with over 125 years of nutrition industry expertise. GENr8 has had the exclusive rights to Vitargo in North America since December 2007 and has distribution into 4 continents. GENr8 is sold in over 1,800 GNC stores (, in a rapidly expanding variety of Authorized Resellers across the USA and Canada, and on Nationwide distribution into Canada is anticipated by the end of 2009. GENr8 also has distribution in the UK, and in Australia through GENr8 Australia Pty Ltd.

Vitargo S2 is a university proven carbohydrate with composition patents in five countries/ continents. It is the only starch-based carbohydrate with superior digestion, absorption, insulin response, and muscle glycogen/recovery evidence in humans. GENr8 is used by a variety of collegiate, elite, and pro athletes and teams—from auto racing to windsurfing—and is the official performance nutrition provider to the Columbus Crew, the 2008 Major League Soccer Cup Champions ( Each batch of every GENr8 product is subjected to the most rigorous testing for substances banned in sport, conducted by the only World Anti-Doping Association-experienced laboratory in North America, Banned Substances Control Group (

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