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5@5: Kraft-Heinz reveals inaugural incubator class | Organic checkoff is a no-go5@5: Kraft-Heinz reveals inaugural incubator class | Organic checkoff is a no-go

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

May 15, 2018

2 Min Read
5@5: Kraft-Heinz reveals inaugural incubator class | Organic checkoff is a no-go

Kraft’s bet on growth includes egg-white chips and sauerkraut

In March, Kraft Heinz announced the launch of its new growth arm, Springboard, which will incubate—and learn from—interesting and innovative emerging food brands. Now it’s announced the first five companies that will participate in the 16-week program and get access to Kraft’s kitchens, scale, expertise and funding.

  • Ayoba-Yo is meat snacks company founded by two South-African native brothers with a 400-year-old family recipe.

  • Cleveland Kraut is another family-run company that’s proud of its Midwestern roots and makes unique, fresh sauerkrauts with bold flavors.

  • Kumana is a Los Angeles company best known for its Venezuelan-inspired avocado-based sauces.

  • Poppilu uses aronia berries to create a refreshing, mouth puckering, high-antioxidant lemonade.

  • Quevos is putting a new spin on chips by making them out of high-protein egg whites. It was started by two University of Chicago students.

Read more at CNBC…


USDA kills the proposed organic checkoff program

The USDA has pulled the plug on the controversial organic checkoff program, which would have collected about $30 million a year from organic food companies to support marketing, research and promotion for the organic industry as a whole. After publishing a proposed rule in January 2017 and collecting public comments for three months, USDA saw “uncertain industry support” and “unresolved issues” with the proposed program, it said in a notice published Monday. Read more at The Fern…


As Whole Foods steps back from local brands, Boulder-area grocers go all in

As Whole Foods Market continues efforts to centralize some buying and become more efficient under Amazon, smaller natural products chains are touting their open-door policies for small, local brands. Alfalfa’s, for example, has an incubator of sorts in its Boulder offices and has a goal of boosting its local offerings to 5,000 products as it expands. Just down the road, Lucky’s Market has a newly appointed director of local foods and a turnaround time of just a couple weeks to get a new brand on the shelf. Read more at Daily Camera…


Move over, cows: Biggest U.S. milk maker is eyeing more flax

A year after making a minority investment in alternative dairy brand Good Karma, Dean Foods’ CEO says the company is weighing a move to up its stake as the dairy industry grapples with a long-term decline in demand. Read more at Bloomberg Quint…


What every startup needs to know

Communicating often and clearly, separating personal worth from a company’s worth, and practicing bold humility are three principles that REBBL CEO Sheryl O’Laughlin says can up a CEOs odds of success. Read more at Forbes…

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