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5@5: L'Oreal launches sustainable beauty brand | Investors may push Pinnacle Foods to explore sale5@5: L'Oreal launches sustainable beauty brand | Investors may push Pinnacle Foods to explore sale

Each day at 5 p.m. we collect the five top food and supplement headlines of the day, making it easy for you to catch up on today's most important natural products industry news.

April 21, 2018

2 Min Read
5@5: L'Oreal launches sustainable beauty brand | Investors may push Pinnacle Foods to explore sale

L’Oreal and Shane Wolf launch sustainable beauty brand Seed Phytonutrients

Shane Wolf, L’Oreal’s global manager for Redken, Pureology and Mizani, is heading up a new venture focused on seed diversity, small-scale organic farmers and sustainability. Seed Phytonutrients is a skin, hair and body care company run by Wolf, who grew up on a farm, and a few other members of L’Oreal as part of the company’s incubator program. In addition to using natural ingredients, the company packs heirloom herb seeds inside each of its paper bottles, which are made from post-consumer recycled materials, by Ecologic Brands. Seed Phytonutrients debuted at Natural Products Expo West 2018 and walked away with an Editors’ Choice NEXTY AwardRead more at American Salon…


Activist investor, following Whole Foods playbook, to push for changes at Pinnacle Foods

Jana Partners—yes, the same firm that acquired nearly 9 percent of Whole Foods’ stock around this time last year and urged it to make drastic changes to management, distribution and operations—has been building up its stake in Pinnacle Foods over the last several months. In the same fashion, Jana says it intends to a push management at Pinnacle, which owns the Udi’s, Gardein, evol, Earth Balance and Glutino brands, among others, to make changes, lower costs and explore a sale. Read more at The Wall Street Journal…


Amid the turmoil in Whole Foods, new natural food brands turn elsewhere

Higher fees, more centralized buying and more restrictions are leading some natural products brands to steer clear of Whole Foods Market. California Baby recently announced it would remove its products from Whole Foods’ shelves, and some emerging companies like sauce brand Kumana are looking for other outlets. Some brokers, too, are feeling squeezed out as the retailer streamlines operations. Read more at Yahoo! Finance…


Stonyfield Organic launches half-million dollar effort to remove pesticides from parks

People are concerned about pesticide residues on food, but what about in other places, like playgrounds, parks, sports fields and community spaces? Yogurt company Stonyfield is trying to bring awareness to potential exposure to pesticides beyond food with a half million dollar initiative to convert outdoor community spaces to organic in 35 communities. "We want to ensure that every kid in America is protected from harmful chemicals and toxins,” said Stonyfield Chief Organic Optimist Gary Hirshberg. Read more at Organic Authority…


Jimbo’s Natural Foods stores sell CBD oil elixir in juice, coffees, smoothies

Retailers can do more than sell CBD supplements on the shelf—this one is also offering it as a boost option at its juice bar. Read more at NBC San Diego…

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