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Cultural resurgence: A year of authenticity in consumer packaged goods

Brand founders are embracing their varied heritages and bringing authentic global flavors to grocery aisles across the country. Take a look at these five pieces.

Gianna Rosenbach

December 13, 2023

1 Min Read
Cultural resurgence: A year of authenticity in consumer packaged goods
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As 2023 draws to a close, it's evident that the landscape of consumer packaged goods is undergoing a profound transformation, driven by a wave of cultural resurgence and a commitment to diversity and authenticity. At the forefront of this movement is Founders Heritage, a community of visionary entrepreneurs challenging the traditional CPG paradigm.

Take a look at the entrepreneurial spirit that shaped this year with New Hope Network's top articles and impactful stories celebrating the founders who championed diversity and elevated cultural authenticity. Heading into 2024, we expect to see founders with roots across all different cultures reshape the way brands are funded, and how products are distributed and embraced by consumers.

  1. The Natural List – Founders Heritage elevates diversity in CPG: Jake Deleon, founder of Fila Manila and co-founder of Founders Heritage, challenges the CPG paradigm and takes action around equity in funding and retail distribution.

  2. Founders Heritage community champions cultural authenticity: In this age of authenticity, a group of founders is forming a community to support founders whose products honor the cultures they represent.

  3. In the Aisle: Diverse founders share foods of their heritages: Retailers who embrace authentic foods from other cultures attract new shoppers and support entrepreneurs of under-represented backgrounds.

  4. Unboxed: 14 brands to honor Hispanic Heritage Month: From Sept. 15 to Oct. 15, the U.S. pays tribute to the contributions of Hispanic Americans. Click through the gallery for a selection of authentic products.

  5. Unboxed: 10 AAPI-founded brands to celebrate: New Hope editors have rounded up some favorite products from brands with Asian American and Pacific Islander founders that will remain popular on shelves year round and inspire generations to come.

About the Author(s)

Gianna Rosenbach

Content Creator, CPG and Digital, New Hope Network

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