Unboxed: 14 brands to honor Hispanic Heritage Month

National Hispanic Heritage Month was created to honor Hispanic and Latin American culture—and the contributions of the people within those cultures—in the United States.

The term Hispanic applies to a broad range of ethnic people, whose preferences differ because they or their families were raised in different countries or based on where in the United States they live. Hispanic people account for an ever-growing portion of the U.S. population, as well. With an annual growth rate of about 3%, Hispanics are expected to be 22% of the country’s population by 2028, up from 12% in 2000, according to the 2022 Hispanic Market Report from Claritas.

L.E.K. Consulting reported in January that Hispanic consumers shop at more grocery stories than non-Hispanic white consumers, an average of 3.8 versus 3.3. And they are looking for foods that are authentic to their native cultures. Fortunately, authentic Hispanic foods are becoming more common and more convenient, with new shelf-stable and frozen products launching regularly.

Click through the gallery to view some noteworthy Hispanic products.