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How retailers can embrace shoppers' definitions of 'local'

Deanna Pogorelc, Senior content producer

October 26, 2015

1 Min Read
How retailers can embrace shoppers' definitions of 'local'

A.T. Kearney surveyed more than 1,500 primary household shoppers in the U.S. and offered these insights for food retailers.

For more insight, read Survey: Consumers have strict local definition.

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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