Sponsored By

Man bites dog (treat)Man bites dog (treat)

Rick Polito

April 7, 2015

Man bites dog (treat)

Natural and organic is the fastest growing category in pet food, and it’s easy to see why: We want our pets eating as well as we do. In the pet food industry they call this “humanization.”

But I wondered if the process can’t go the other way. If it’s “human grade” with an unquestionable supply chain and first-quality ingredients, maybe it’s healthier than a lot of what we eat.

I wanted to know if the people promoting pet products at Expo West would take a taste test of their offerings. A few wouldn’t. These are the ones who did.

About the Author(s)

Rick Polito

Editor-in-chief, Nutrition Business Journal

As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

Subscribe and receive the latest updates on trends, data, events and more.
Join 57,000+ members of the natural products community.

You May Also Like