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Today's food shopper wants quality, convenience [infographic]Today's food shopper wants quality, convenience [infographic]

Deanna Pogorelc

April 19, 2016

1 Min Read
Today's food shopper wants quality, convenience [infographic]

More than one-third of U.S. adults see grocery shopping as a chore, according to The Integer Group and M/A/R/C Research’s recent Five-Year Shopper Evolution Checkout study. So they are preparing more in advance and seeking in-store solutions that will make their trips easier and faster.

When choosing what stores to visit, shoppers still view saving money and a good price/quality mix as key factors, but they’re increasingly looking for quality products and extra perks like loyalty programs and discounts on gas.

“Retailers have a lot of room to grow when it comes to in-store digital enablement options, such as mobile coupons, lists and shopping apps, and in-store Wi-Fi availability,” Nielsen analysts wrote in last year’s The Future of Grocery report. Today, only a small percentage of consumers around the world is already using such features, but willingness to use them in the future is high.”

See more insights from recent research below.

About the Author(s)

Deanna Pogorelc

Senior content producer, New Hope Network

Deanna oversees day-to-day production of digital content, newsletters and social media for newhope.com. She especially enjoys writing about packaging and mission-driven brands. Prior to joining New Hope Network, Deanna reported on healthcare innovation for MedCity News. She has a bachelor's degree in journalism from Ball State University.

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