11 financial analyses and how-to guides for natural and organic brands

This advice and analysis of the natural and organic industry's economic landscape—investment trends, inflation and funding—remains relevant in 2024. Take a look.

Gianna Rosenbach, Content Creator, CPG and Digital

January 8, 2024

2 Min Read
investors hold cash up in the air

Ask founders of any natural and organic brand—big or small, just starting out or industry stalwart—and they will tell you that 2023 was a challenging year for financing. For many, it was the most difficult year to date when it came to managing a brand’s capital. Intense inflation in 2022 played a large part in setting the tone for 2023.

Navigating the financial landscape in 2023 proved to be a formidable challenge for brands seeking capital. Newhope.com editors tracked investment trends throughout the year and spoke with experts about both challenges and success stories in the financial realm of the natural products sector.

Step into the new year armed with New Hope's insights from 2023 as a roadmap for resilience in the ever-evolving world of investments and the trajectory of the economic reality many will continue to face in 2024.

  1. Where did natural foods investments go?—Buckets of tech money dried up, while the COVID-19 pandemic and the Russian invasion of Ukraine turned the industry upside down—all since the end of 2021.

  2. Webinar: Alternative Ways to Raise CapitalTIG Brands Founder Elliot Begoun speaks with Gigi Lee Chang of BFY Capital to give brands advice on different methods of raising capital.

  3. Looking for food investors? 6 takeaways from Jennifer StojkovicThe Joyful Ventures general partner and author critiques the financing of food and offers suggestions to brands that need funding. Consider her advice.

  4. CPG veterans launch equity investment firm for purpose-driven brands—Orgain and RXBAR founders team with longtime consumer lawyer to create Humble Growth, backed by Nestlé, Gary Hirshberg and other legacy investors.

  5. Market Overview: Turbulence shook natural products retailers in 2022—As the COVID-19 pandemic waned, shoppers returned to brick-and-mortar stores while natural retailers faced inflation and uncertainty. Get the data.

  6. Market Overview: Inflation complications persisted throughout 2022Higher prices and lower margins put the squeeze on natural products retailers and brands throughout last year. Find out more about inflation's effects.

  7. What are natural and organic CPG brands building?Putting profit before growth is one of Elliot Begoun's mantras. Does that mean he's suggesting that entrepreneurs build something other than CPG brands?

  8. How venture funds work: What capital-seeking entrepreneurs should know—Learning the anatomy of a VC fund will help natural products founders better prepare their pitches to investors.

  9. Articulating impact in ESG—With ESG continuing to trend upwards moving into 2023, we caught up with Colleen Rozillis, Moss Adams partner and lead of the business consulting group as well as the ESG consulting lead, and Justin Neff, Moss Adams partner and ESG assurance lead, to get their perspective on the importance and impacts of ESG reporting.

  10. Equity Crowd Funding webinar—Watch this webinar, brought to you by New Hope Network and TIG Brands,

  11. Investments in AI drive new food and nutrition technology—Artificial intelligence dominated November's investment news in the natural products space. Review what's happening.

About the Author(s)

Gianna Rosenbach

Content Creator, CPG and Digital, New Hope Network

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