Leonardo DiCaprio, Strand Equity Partners join ex-BarkThins EVP as investors in HippeasLeonardo DiCaprio, Strand Equity Partners join ex-BarkThins EVP as investors in Hippeas
The California-based brand is hoping to make chickpea puffs the next big better-for-you snack.
May 23, 2017
Hippeas, a fast-growing natural snack food company, announced today a group of new investors whose equity stake will help the brand continue its explosive growth trajectory. Revenues are on track to more than triple this year.
Hippeas CEO and cofounder Livio Bisterzo confirmed today that Strand Equity Partners, a leading growth equity fund cofounded by Seth Rodsky, and Leonardo DiCaprio have invested in the company. They join ex-BarkThins EVP and current general manager of Hippeas Joe Serventi, who recently invested in the chickpea snack.
"I'm truly excited that Strand Equity Partners and Leonardo have joined the Hippeas family. As the brand continues to grow with such momentum in the marketplace, it's incredible to bring on board partners who align with our vision and values as a company. We are very enthusiastic to be sharing in this journey with them," says Bisterzo.
"Hippeas is a high-growth and differentiated brand that has been created in a short amount of time," said Seth Rodsky, managing partner of Strand Equity Partners. "The unprecedented traction the brand has achieved is a testament to its unique offering that combines nutrition with a creative flavor profile."
Hippeas is a new brand of organic chickpea puffs calling all snackers to #GivePeasAChance and try the new "better for you" snack while also "doing good" for the world. Light and crunchy with a serious punch of protein and fiber, Hippeas are low-calorie, certified organic, certified gluten-free, vegan, kosher and non-GMO. With 3 grams of fiber and 4 grams of protein per single-serve, one-ounce bag, Hippeas are the new go-to snack choice for consumers who demand tasty snacks made with high-quality ingredients.
Hippeas believes that "tastes good" and "do good" are two philosophies that should go hand in hand—that’s why they’ve partnered with Farm Africa, a charity working to end hunger and bring wealth to rural eastern Africa. For each pack sold, the brand will donate a portion of sales to support farmers in eastern Africa to grow themselves out of poverty, helping them build a more prosperous life for themselves and their families.
Hippeas is currently sold in over 20,000 stores in the U.S. and UK with customers including Starbucks, Whole Foods, Wegmans, Albertson's, Safeway, Boots, Waitrose, Amazon.com and more.
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