New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

CEO Brown Bag Lunch Series: Jim Breen, CEO of Way Better Snacks

The CEO of Way Better Snacks, Jim Breen, cares deeply about the health of his family and wants to feed them the most nutritious and wholesome food possible. To do so, he created the Way Better family of snacks—an innovative snacking alternative formulated from sprouted whole grains & seeds. Tune in to hear how Jim conceived of, manufactured, and positioned his way different product with great success.

Attendees will learn about:

  • The inspiration for Way Better Snacks and critical success factors along the way.
  • The role of differentiation in establishing and helping to grow entrepreneurial brands.
  • The best way to present product differentiation and use it as an advantage.
  • What consumers are looking for in healthier snacks and how this has changed from the past.
  • What innovations/changes/trends are coming to the healthier snack segment in the next few years and why.
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.