New Hope Network is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

David Sorley: Defining authenticity

When it comes to transparency and authenticity, "separating the wheat from the chaff" is something the natural products industry is known for. But how do you define authenticity? We asked David Sorley, a natural products consultant with a long history in the industry. As he points out: "This new consumer is very savvy; they’re quick studies; they can sniff out unauthentic things very quickly... [which is] good, because it really helps separate out a small consumer packaged good versus a large company’s products." 

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish