Before you can build a successful natural products company, you must first understand your strengths, weaknesses, opportunities and threats. In other words, you have to think long and hard about how your competitors will try to attack you. In this 30-minute seminar video, natural products consulting expert Bob Burke walks through these and other steps early-stage entrepreneurs should take to build a growth road map for their natural products brands.
This video is an excerpt from a two-day seminar Burke held with John Maggiore in San Francisco in May. Learn more about Burke and Maggiore's natural products sales seminars at the Natural Products Consulting Institute website.
(Viewing tip: If you want to get a closer look at the PowerPoint slides in this presentation, click the "full screen mode" box in the lower right corner of the video screen.)