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What keeps the nut butter dream alive when Justin questions his commitment

From time to time, you might feel like pulling the plug on your brand. Building a consumer packaged goods business isn’t all sunshine and unicorns, so at least a few times throughout the journey, you’ll probably ponder why you’re pouring your soul into this startup. Justin Gold, founder and CEO of Justin’s Nut Butter, knows just what to do if you feel your zeal fizzle.