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Claire Morton

The Analyst’s Take: Prebiotic supplements grow more than 100 percent in 2018

Prebiotics and synbiotics are the hottest microbiome ingredients of the moment, having surpassed growth of probiotics in 2018. This is the latest installment of our data discussion from Nutrition Business Journal’s senior analyst.

Prebiotic supplements still represent a small category; they were at $96.1 million in annual sales in 2018, compared with probiotic supplements at $2 billion. However, prebiotics represent a huge growth opportunity, with three consecutive years of doubling sales and growth of more than 120 percent. Synbiotic supplements, formulas containing a blend of prebiotics and probiotics, had estimated annual sales of $658 million in 2018, representing a more established category with slower, but still notable, growth of 16.2 percent. With slowing growth of probiotics in 2017 and 2018, prebiotic and synbiotic supplements certainly represent the current opportunity in gut health.

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Learn more in NBJ's Supplement Business Report, known as the go-to-guide for the supplement industry, with more than 100 proprietary data charts and commentary about key trends and macro forces driving the industry.

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