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Natural Foods Merchandiser

By the numbers: Millennial parents

Thinkstock/shironosov millennial mom grocery shopping with daughter
As millennial parents increase their spending power and retail influence, consider these findings about how they shop.

The National Retail Federation took a look this spring at one of the most important emerging consumer groups: millennial parents. Millennials lead more than half of households with children today and are part of the $1 trillion that U.S. families spend annually on their kids, according to the federation.

Compared with parents from other generations—and millennials without kids—these young parents approach shopping for themselves and their families differently. Review just how in the infographic below.

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