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State of supplements: Key trends driving the $48B industryState of supplements: Key trends driving the $48B industry
Senior Industry Analyst Claire Morton Reynolds presents the latest supplement market data from Nutrition Business Journal.
Claire Morton
March 24, 2020
The U.S. supplement industry brought in an estimated $48 billion in annual sales in 2019, with steady growth of 5.7%. This presentation digs into the high-level industry market sizing, as well as the specific trends driving the industry forward. These include personalization, innovations in delivery formats, immunity and other modern conditions.
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