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State of supplements: Key trends driving the $48B industryState of supplements: Key trends driving the $48B industry

Senior Industry Analyst Claire Morton Reynolds presents the latest supplement market data from Nutrition Business Journal.

Claire Morton

March 24, 2020

The U.S. supplement industry brought in an estimated $48 billion in annual sales in 2019, with steady growth of 5.7%. This presentation digs into the high-level industry market sizing, as well as the specific trends driving the industry forward. These include personalization, innovations in delivery formats, immunity and other modern conditions.

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About the Author(s)

Claire Morton

Senior Industry Analyst, New Hope Network

Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.

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