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The Analyst’s Take: Supplement sales in China surpass $20B in 2019The Analyst’s Take: Supplement sales in China surpass $20B in 2019

Following a decade of strong growth, supplement sales in China surpassed $20 billion in 2019 and are projected to outpace global growth in the coming years. This is the latest installment in our data discussion from Nutrition Business Journal’s senior analyst.

Claire Morton

January 31, 2020

1 Min Read
The Analyst’s Take: Supplement sales in China surpass $20B in 2019

While the U.S. GDP is just 53% larger than China’s, the U.S. supplement market is 126% bigger. It seems obvious, then, that the world’s most population-dense country offers a tremendous runway for growth. Nutrition Business Journal noted this as one of the "Top thoughts on the Chinese market" in its recent Global Supplement Business Report, and its projections for the country are driven by this potential.

A particularly strong prospect for sports nutrition has been reported for the last few years, and NBJ’s 2019 estimates indicate continued success for the category. Sports, meal, homeopathic and specialty supplements represent just 19% of China’s market but have the strongest growth in the market at nearly 13%. On the other hand, growth for herbs and botanicals, which have the largest market share in China, has dropped from 10.9% to 6.4% as interest shifts to sports nutrition and specialty supplements.

Across all categories, the compound annual growth rate (CAGR) for global supplement sales from 2019 to 2022 is 5.8%, but the CAGR for China’s supplement market is notably higher at 7.5%. This projection is slightly lower than the country’s peak sales growth of 11.7% in 2012, but still significant in what is now a $20 billion industry.



About the Author(s)

Claire Morton

Senior Industry Analyst, New Hope Network

Claire Morton is the senior industry analyst for New Hope Network’s Nutrition Business Journal. She manages NBJ’s data and insights to inform the industry on market trends and forecasts in natural and organic food and beverage, functional food and beverage, dietary supplements and personal care.

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