How retailers can embrace shoppers' definitions of 'local'

A.T. Kearney surveyed more than 1,500 primary household shoppers in the U.S. and offered these insights for retailers. For this year’s third annual study, we surveyed more than 1,500 U.S. shoppers who indicate they are the primary shopper or share shopping responsibility in their households. This paper summarizes our findings and offers recommendations for how grocery and retail operators can trigger top- and bottom-line growth. - See more at: https://www.atkearney.com/consumer-products-retail/firmly-rooted#sthash.6lQLDV5o.dpuf For this year’s third annual study, we surveyed more than 1,500 U.S. shoppers who indicate they are the primary shopper or share shopping responsibility in their households. This paper summarizes our findings and offers recommendations for how grocery and retail operators can trigger top- and bottom-line growth. - See more at: https://www.atkearney.com/consumer-products-retail/firmly-rooted#sthash.6lQLDV5o.dpuf