New Hope Network's experts identify the 10 most important trends in the natural products industry . Learn more about them here.

September 27, 2023

1 Min Read
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Industry experts at New Hope Network identified 10 trends across food and beverage, beauty, supplements and nutrition products that were on display at Natural Products Expo East, held from September 20-23, in Philadelphia, PA. In addition to manifesting on the show floor, these trends were also identified through the New Hope Network Trend Framework, reflecting both the quantitative and qualitative work of the New Hope data and content teams.

Read on to learn more about these trends and why they are making an impact in today's marketplace:

  • Imbibe Vibe: Elevated non-alcoholic beverages wow palates while supporting wellness.  

  • Heritage-Rooted Foods: Authentic brands showcase time-honored techniques, ingredients and recipes from their founders’ heritages.   

  • Craft Vegan: Next-wave plant-based products thrill with taste, texture and spot-on branding.  

  • The Big Slowdown: Brands take a breath and strategize for long-term, sustainable growth.  

  • Spotlight on Women’s Health: Women-focused products take center stage, focusing on menopause, fertility and more.  

  • Restoring "Humaneaty": The industry strives to balance high-tech advancements with people-first innovations.  

  • Skinimalism: Personal care and home products become increasingly simple, streamlined and sustainable.  

  • Fiber benefits beyond the gut: This key nutrient gets a marketing makeover, now positioned for whole-body health.  

  • Regeneratively Nutritious: Brands promote the human-health perks of planet-forward regenerative agriculture. 

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