Natural Products Expo Virtual: Everything you need to know

February 19, 2021

5 Min Read
Natural Products Expo Virtual

For the past 40 years, New Hope Network has hosted Natural Products Expo East and West to gather the natural and organic products industry to capture and propel the incredible innovation, connections and inspiration that exist within the community.

New Hope Network is committed to continue serving and uniting this industry, connecting buyers and brands, and providing new environments for product discovery, networking and education.  Until the community can safely gather again, this will happen via Natural Products Expo Virtual.

Wondering what exactly this virtual trade show and conference series will look like? Here are some answers to key questions.

What is Natural Products Expo Virtual?

Natural Products Expo Virtual is an online platform focused on connecting buyers and sellers through a series of virtual events that provide information to support natural products retail buying decisions throughout the year.

Through this platform, attendees will have the ability to request meetings, view brands’ products and content, as well as request samples during three Spark Change virtual events and during any virtual components of Natural Products Expo West and Natural Products Expo East.

Learn more at

What is Expo West Virtual Week?

Originally designed to complement the Anaheim trade show experience with digital programming access, Expo West Virtual Week, May 24-27, 2021, will now expand to feature virtual booths, a comprehensive sampling program, networking opportunities, curated retailer/buyer programs and conference programming focused on organic and natural product innovations and trends.

Where can I find Natural Products Expo West cancellation information?

Get answers about the conference and trade show cancellation in the Expo West 2021 Cancellation FAQs.

What is Spark Change?

In 2020, New Hope Network, which produces Natural Products Expo, introduced Spark Change, an effort that took buyers and sellers along a virtual journey of product discovery, networking and education to both address the challenges of the year and provide a meaningful virtual platform to help the industry stay connected.

Spark Change 2021 events will continue to unite manufacturers, service providers, buyers and sellers through a series of product/service discovery activations and focused virtual meetings. These online events will address the specific needs of key audience members while providing engaging and meaningful virtual experiences throughout the year.

In 2021, the Natural Products Expo Virtual platform will support the following events:

  • March 2-4, 2021 - Spark Change: Spark Brand Success 

  • May 24-27, 2021 - Natural Products Expo West Virtual Week

  • July 14, 2021 - Spark Change: Modern Health Innovations

  • Sep. 22-25, 2021 - Natural Products Expo East Virtual Extension

  • Nov. 10, 2021 - Spark Change: Sustainable Solutions

OK, I'm ready! What's next for Natural Products Expo Virtual?

The first Spark Change event, on March 2-4, 2021, is Spark Brand Success. From digital marketing inspiration and outside-the-box go-to-market strategies to advice for creating a truly diverse and inclusive company, some of the natural products industry’s most exciting and successful brands will share their secrets for growing responsibly, innovating for good and thriving (through the pandemic).

Pop in for any (or all!) of the fast-paced sessions on branding, distribution, trends, financing, certifications and more. Plus, find the right partners for your brand during the Spark Brand Success speed networking sessions and discover young talent at our first-ever Historically Black Colleges and Universities (HBCU) networking event. Come hungry for a whole lot of food for thought during these three binge-worthy days of brand education and networking.

Want to know who will be there? Here's a snapshot of event attendees.

How do I register for Natural Products Expo Virtual?

Qualified natural products industry business members should register as soon as possible to stay digitally connected with the community in 2021.

Do I need to register for each event?

Once a businessperson qualifies to attend, he or she will have access to all events hosted on the Natural Products Expo Virtual platform; no need to register for each one. Questions? Contact the New Hope Network customer service team.

How do I exhibit in Natural Products Expo Virtual?

Through Natural Products Expo Virtual booths, manufacturers, suppliers and service providers will have the ability to showcase their brand throughout 2021, including during three Spark Change virtual events and during any virtual components of Natural Products Expo West and Expo East, in a simple, high-impact way.

This is an opportunity to highlight new and exciting products, stay connected to the natural products community, including influencers and members of the press, and deliver rich company content.

Virtual booths will open Feb. 22, 2021. Contact your sales representative to get a virtual booth.

Best practices for virtual trade shows


How else can I get my company in front of the right people?

The Natural Products Expo Virtual booths provide a place for brands, service providers and suppliers to get your products in front of key decision makers. From there, sponsorship and marketing opportunities provide ways to highlight your innovations for good, lead important conversations and connect with the natural products industry. From brand storytelling opportunities to thought leadership and education options, Natural Products Expo Virtual offers solutions that fit your company's needs.

To take advantage of these opportunities, contact your sales representative.

What about sampling?

The Retail Box gives manufacturers an opportunity to send product to 100 top Spark Change retailers specifically interested in certain product categories.

The Press Box gives manufacturers an opportunity to send product to 100 top Spark Change members of the press.

Is Expo East still happening?

An enhanced Natural Products Expo East is currently scheduled to take place this fall in Philadelphia on Sept. 22-25, 2021. Along with connecting buyers and sellers in more curated ways, Expo East will bring to life our standards-driven approach to CPG sourcing and strengthen our industry’s efforts to grow organic and regenerative agriculture, engage in climate action and foster justice, equity, diversity and inclusion.


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