What do the attendee badge colors mean at Natural Products Expo?

Are you going to Natural Products Expo this time around? Know who's coming before the show and who you're talking to once you're there. Here's how we color code them.

Dig in deeper to the different business categories and learn how we define manufacturer, distributor and others. Interested in chatting with press while you're at the show? Familiarize yourself with the new press categories.