Who’s watching all of these infomercials? According to a study released last year by the ERA, two-thirds of all Americans have watched some form of DRTV, and one in four have purchased DRTV products. Buyers have a median age of 45.9 and a median...
Willingness to embrace a new model of retail stores and salaried employees key to Nu Skin's acceptance in China.
Skyrocketing infomercial company relaunches SuperBLUE gel as OTC pain reliever and adds retail stores to its multichannel mix.
Herbalife Net Sales 1997-2003 Select image to enlarge Michael O. Johnson appears to have worked some Disney magic on Herbalife International Inc. Since taking command as CEO of Herbalife last April, the former president of Disney International...
Supplements lead growth of etailer’s Nutrition & Wellness category; sales are sensitive to media mentions.
Naturalist.com breathes life into online etailer, which now favors niche brands and organic products.
Measurement tool helps drive supplement purchases.
Online sales of nutrition products rise as marketers refine their tactics.