regenerative rising

At the Epicenter announces rebrand as Regenerative Rising

The group also revealed a new website, networking platform and fall event lineup.

At the Epicenter, the creator of the ever-popular Regenerative Earth Summit and Women Leading Regeneration Summit, rebranded to Regenerative Rising last week. The group also unveiled their new website, networking platform and fall event lineup.

Originally established in 2010 as a Boulder, Colorado-based speaker series, At The Epicenter shifted its focus in 2016 toward highlighting the multi-faceted potential and benefits of regenerative agriculture and began producing the Regenerative Earth Summit (RES).

“When we began At the Epicenter [in 2010], it was a local-centric idea. But over the past few years our focus, reach and intention have pivoted deeply into elevating the principles of regeneration on both a national and global scale,” says Seleyn DeYarus, founder and executive director of Regenerative Rising.

In addition to RES, the group has also produced the Women Leading Regeneration Summit series, multiple workshops at Natural Products Expo West and B-Corp Champion Retreats and the Regenerative Voices podcast, gathering thousands of professionals into a growing global community that are using the power of business to elevate these regenerative principles. 

“We have clearly put our stake in the ground for the power of this idea of regeneration. And the name Regenerative Rising expresses the dynamic truth that regeneration is rising in its prestige and influence globally. The term is resonating all over the planet and we are helping to safeguard the integrity of the idea while elevating and forwarding regenerative principles to heal the relationship between people and the earth,” says DeYarus. Along with the rebrand, Regenerative Rising has launched a new website, RegenerativeRising.org.

“With our new website we are upping our educational platform to become a destination for people who want to know more. And working to offer content and inspiration that meets the individual at their current point of interest and learning in this potent topic,” says DeYarus.

Regenerative Rising will also launch a membership and networking platform, to facilitate connection amongst the growing global regenerative community for communicating and sharing ideas on an ongoing basis.

“At the last Regenerative Earth Summit, we heard from our partners that there is a need to dig further into the how and the need to find ways to keep channels of communication on regenerative open outside of the timelines of a summit convening. Through our specific focus on addressing ‘How’ at our upcoming Regenerative Earth Summit series and through the Regenerative Member Community, we feel we are effectively addressing these stated needs in service to the growing regenerative community,” explains DeYarus.

The online Regenerative Member Community will actively help professionals, brands and farmers connect with colleagues on a local and global level in order to accelerate the adoption of regenerative principles at the business and organizational level.

“We want to facilitate engagement between stakeholders and educate people just coming to these ideas through our website and programs that have led us to be a part of the global galvanizing network for this movement,” she says.

DeYarus adds, “It is an unsustainable business strategy to focus on profitability at the expense of the health of your customers and the natural resources that keep you in business. That is obvious, and change is necessary. All indicators are that the changes we are highlighting are proving profitable. We are seeing that through companies like Danone, Applegate, Patagonia, Timberland, Eileen Fisher, Alter Eco, Guayaki, Thrive Market, HB Specialty Foods, Dr. Bronner’s, Pipeline Foods and the list goes on. All of these companies from supply to manufacturing both in food and apparel are seeing what is needed to have a successful long-term existence as a business. And they are making significant commitments to regenerative strategies, not just sustainable strategies.”

Other key Regenerative Rising collaboration partners include the American Sustainable Business Council, Climate Collaborative, Savory Institute, Kiss the Ground, Fibershed, Inland Ocean Coalition, River Network and Mad Agriculture.

Suorce: At the Epicenter

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