Blue Moose of Boulder, a leading manufacturer of better-for-you snacks, announced Monday the appointment of Victoria Hartman as its president. Hartman will be responsible for leading Blue Moose's commercial efforts as the company continues its rapid expansion.
Hartman brings more than 25 years of sales experience in the natural and organic product industry with specific expertise in driving brand growth, increasing revenue and expanding market share. She joins Blue Moose from leading national food broker Alliance Sales & Marketing.
Prior to working at Alliance, Hartman held various senior commercial leadership positions with companies such as Madhava Natural Sweeteners, Rudi's Organic Bakery, Horizon Organic Dairy and Celestial Seasonings.
“Victoria is a proven leader that has excelled in successfully building small businesses,” said Ed Shirley, non-executive chairman of Blue Moose of Boulder. “She will play a pivotal role in our future success and we're confident that her unique experience, ambition and reputation will be a great addition to Blue Moose of Boulder. We look forward to her helping the company expand and grow its business across the U.S.”
Hartman, who lives in Denver, Colorado, with her family, said, “I have seen first-hand Blue Moose's success in expanding its presence with leading retailers and attracting customers. There is a great team in place and I look forward to driving Blue Moose's sales and marketing initiatives while building a national footprint.”