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Inside the Bottle

Supplement industry news and updates – June 2020

Supplement industry news and updates – June 2020
Inside the Bottle brings you the latest supplement industry news in this monthly roundup.

Shoppers find confidence, and new products, in natural retail aisles

Americans are cautious but increasingly confident about brick-and-mortar retail as pandemic precautions continue to lift. Research about these shifting consumer attitudes reveals patterns that could benefit natural products brands. Read more at

Natural Factors wins the Nutrition Business Journal Supply Chain Transparency award

Building a vertical supply chain with its own farm and employing a large quality control team and high-tech lab proves how Natural Factors has made transparency part of the company’s DNA. According to ISURA spokesperson Marisa Nichini, Natural Factors sets a high mark for other supplement companies to follow. “Natural Factors goes beyond the basic regulatory requirements to achieve their commitment to providing high-quality dietary supplements.” Read more in the NBJ Awards Issue.

Childlife Essentials focuses on eye health, convenience and great taste with nongummy gummies for kids

ChildLife Essentials, the leader in premium nutritional supplements made especially for infants and children, is launching ChildLife SoftMelts—a chewable tablet designed as an alternative to gummies. Read more at

Omni Impact Stories: Visionary solutions through eye camps

Omni Impact Stories is a series that chronicles the actions taken to uplift farming villages in rural India as well as document the real-life accounts of the farmers and their families who are positively affected by the Improving Lives Foundation. This installment follows Maniyamma & Shurvaiah who tell their stories of overcoming their personal struggles with failing vision and how they regained their livelihoods through medical intervention.