Wellnext, a vertically integrated developer, manufacturer and marketer of dietary supplements, announced it has changed its corporate name to Nutranext.
The new name establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs. The company's recent acquisition of leading collagen supplement brand, Neocell, further diversified its brand portfolio, which also includes Rainbow Light, Natural Vitality, Champion Performance, Stop Aging Now, True Health and Blessed Herbs.
"The move to rebrand to Nutranext is part of a larger initiative—integrating systems across the entire Nutranext portfolio—to better serve customers and compete in the marketplace," Jose Minski, CEO of Nutranext, explains. "While our new identity ushers in a new, exciting chapter for the company, we remain steadfast to our corporate values of quality, integrity, humility, engagement and innovation as we continue to grow our brands and market share."
Since its inception over 30 years ago, Nutranext has built a legacy as one of the most trusted brands leading the dietary supplement space. Looking ahead, Nutranext plans to build upon its legacy through continuing to be a dominant force in the industry while preparing for future acquisitions to further diversify its portfolio.